The launch of is becoming very real, as the highly anticipated sports betting operator today unveiled its new logo.
ESPN BET released its new logo to the public today, with the brand featuring the recognizable ESPN and the sportsbook app branded with an E in the B for its logo. The will also be available to sign-up with in time for its launch by mid-November.
The brand itself features the universally recognizable ‘ESPN,’ while the sportsbook app will be branded an ‘E’ in the ‘B,’ which creatively expresses the idea that ESPN, in partnership with PENN Entertainment, is launching a sportsbook for fans, but at its core is still ESPN, the most trusted brand in sports, to a press release.
ESPN Bet announced its official logo today ahead of its planned …